Buy Nothing Day 1999:
Report from Denmark

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Dec. 21 1999
From Active Consumers - Denmark (Danmarks Aktive Forbrugere)

Buy Nothing Day was in Denmark organized by Active Consumers - Denmark. Our campaigne was media campagine where we got the BND massage out to the consumers trough the national and local danish media. We were reasonably succesfull:
One of the national TV stations had a feature in the main news program, including showing Adbusters uncommercials and homepage and an interview with Active Consumers.
2 national newspapers wrote about BND (one also i the editorial). The largest regional newspaper had a feature artikel.
National and regional radiostations broadcast the BND story (with interviews with Active Consumers).
Since our pressrelease also made to the danish newsagency, it is likly that a number of local danish newspapers also wrote about BND.

We also set up an danish BND homepage and send out a e-mail "chain letter" with the BND story. We have no real idea how much the e-mail mannaged to spread.

Also a group of Organic comsumers organized a "Recykling market" in the centre of Copenhagen, on Buy Nothing Day.

Regards

Klaus Melvin Jensen
Active Consumers - Denmark

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